About PPC Geeks

PPC Geeks is a premier Google Ads Pay Per Click (PPC) agency dedicated to boosting client profits through innovative PPC Management, Conversion Rate Optimization, Analytics, and strategic business-focused KPIs. 

Seven years ago, Dan Trotter and his partner Chris Stott launched PPC Geek as a small marketing agency. Today, it has evolved into a comprehensive Pay Per Click powerhouse, committed to growing internationally and renowned for its industry-leading expertise. And judging from their impressive portfolio, this award-winning company is doing just that. 

Throughout the years, PPC Geek has achieved remarkable growth, establishing a stellar reputation for helping small and medium enterprises maximize their digital advertising returns and significantly increase profits. The company now proudly operates from their four satellite offices in London, Liverpool, Knutsford, and Kendal. 

Dan and Chris lead a dynamic team of 14 people, carefully selected from the digital advertisement industry. They believe that a happy team leads to happy customers. With a foundation built on mutual respect and harmonious work-life balance, they foster a culture of transparency and personal growth. 

Finding the right tool

From the very start, optimizing team efficiency has been at the heart of PPC Geeks' priority, dating back to when Dan, Chris, and two other team members laid the foundation. 

"As a predominantly remote team, gaining a comprehensive understanding of our business operations was crucial. We needed insights into how our time was allocated across various clients," Dan reveals. 

Dan was the person who introduced time tracking to the company, yet he was mindful of the ethical implications of monitoring employees' time: "We evaluated numerous time tracking solutions, but we were adamant about avoiding tools that captured screenshots or monitored mouse activity. Our focus was on transparency and ensuring our team felt comfortable. We clarified that our goal was to accurately track time spent on billable work."  

The second challenge was discovering a tool that would integrate effortlessly with their tech ecosystem. "We rely on Asana to manage our client tasks, so we needed a time tracking solution that would integrate perfectly with Asana. Once we tried Timeneye, its simplicity and seamless integration into our workflow won us over. We've never looked back!" Dan shares. 

"With the Timeneye browser widget, team members can easily start and stop timers on any Asana task they're tackling. Time is logged automatically, ensuring that by the end of the month, we receive an accurate time report " Dan elaborates. 

Keeping fixed-fee projects profitable  

One of the most important roles Timeneye serves is keeping the team’s fixed-fee projects on track. “Most of our projects are billed on a fixed-fee basis” explains Dan. “So we try to manage how much time our team is putting into a client versus our fixed fee. With most of our team working remotely, Timeneye has become an indispensable tool for this purpose”. 

"In our fixed pricing model, understanding the dynamics of profit margins is essential, as they can vary significantly. Every month, our CFO, Neil, meticulously crafts the financial board, ensuring that the time data from Timeneye seamlessly aligns with each client's billable total for that period. Timeneye plays a vital role in monitoring our internal costs and hourly rates " Dan points out. 

Additionally, Timeneye has significantly enhanced the PPC Geek team’s efficiency in client strategy. "Timeneye helps us identify when we're allocating excessive time and resources to a particular client," Dan continues. "Over the years, Timeneye has guided us in targeting the right clientele. It has been instrumental in shaping our strategic direction." 

Optimizing resources and enhancing transparency 

Beyond keeping track of billable hours, Timeneye reports play a crucial role in delivering actionable insights for team management and boosting transparency in the company. 

"Alongside the financial report, our CFO pinpoints the remaining capacity on an individual level, enabling us to strategically allocate new clients and adjust our pipeline if workloads are unevenly distributed." Dan shares. 

PPC Geeks has experienced significant growth spurts over the years, and Timeneye has been an invaluable asset for monitoring capacity planning and determining when to bring in new talents. “Typically, when we reach about 80% capacity, we begin the search for a new hire," Dan reveals. “We openly share our results with the team, ensuring they are aware of the profit margin for every client. We want to be open, honest and transparent with our team members" he adds. 

With Timeneye's user-friendly interface and detailed reporting, PPC Geeks stays both profitable and on schedule. Seamlessly integrated with Asana, Timeneye transforms onboarding and daily operations into a smooth extension of PPC Geeks' workflow, allowing them to focus on delivering outstanding client service.